![]() Knowing the potential repercussions, Nike chose to proceed with their ad and picked Kaepernick as its protagonist. Observing these branding blunders for nearly two years has shown Nike exactly what to expect. There have been plenty of examples where brands have attempted to weigh in on social and political issues from all sorts of stances, only to be met with people screaming for boycotts online. This is strictly a matter of fact, and if you disagree: you’re wrong. Some contextīrands have been tip-toeing on social media ever since November 8, 2016. Since I’m (apparently) the resident expert on all things Nike, I’m happy to once again be your driver on a data-driven journey on the Brandwatch blog. But now that we’re out of the height of the storm, it’s possible to take a more holistic view of the social media backlash. Perhaps you’ve seen our data in The Wall Street Journal, Business Insider or Digiday quantifying the reaction to Nike naming Colin Kaepernick as the star of their 30th annual Just Do It campaign. Its new advertising campaign, also includes ads featuring tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr and Seattle Seahawks rookie linebacker Shaquem Griffin.Nike’s been in the news and now you’re curious what the social data says. You’ve come to the right place. Nike is celebrating the 30th anniversary of its "Just Do It" slogan. Plus, meet his adoptive mother Teresa and his adoptive. The sportswear giants controversial commercial has set social media ablaze and that. Who are Colin Kaepernicks parents Meet his mother, Teresa Kaepernick, and father, Rick Kaepernick. "He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution-'in order to form a more perfect union.' Well done, Colin, well done." Nike ad featuring Colin Kaepernick is all about profit, not protest. "Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America," said former CIA director John Brennan on Twitter. Kaepernick, who has received Amnesty International's highest honour, has been without a team since he opted out of his contract with the 49ers in March 2017. Other players followed suit, leading to criticism from President Donald Trump. However, there has been an outpouring of support for ostracised former San Francisco 49ers player Kaepernick, who first protested by sitting during the national anthem in August 2016, later opting to kneel. #JustDoIt" Country singer John Rich was among the protestors threatening to boycott Nike However, another Twitter user Teri Shockey countered: "To everyone who is planning to #JustBurnIt, might I suggest you donate your merch instead? Plenty of people in need, including vets and families of active duty military, would be more than grateful to wear it. Meanwhile, Andrew H Scott, the mayor of Kentucky city Coal Run, said he was "officially done" with Nike and the NFL and asked Nike to cancel an order, while several videos showed Nike trainers being burned.Ĭountry singer John Rich tweeted a photo of a pair of Nike socks with the brand's swoosh logo cut off. Colin Kaepernick: From one man kneeling to a movement dividing a country.In a new interview with Ebony magazine, the former San Francisco 49ers. The NFL said it "embraces the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities".Ī statement added: "The social justice issues that Colin and other professional athletes have raised deserve our attention and action." Colin Kaepernick is refusing to give up on his dream of returning to the NFL and leading another team to the Super Bowl. In an interview with the Daily Caller, President Donald Trump, who has been strongly critical of the protest movement Kaepernick sparked, said: "I think as far as sending a message, I think it's a terrible message and a message that shouldn't be sent." Nike aired its first 'Just Do It' ad, narrated by Colin Kaepernick, during Thursday nights NFL season opener between the Atlanta Falcons and Philadelphia Eagles. On Twitter, they hit out at the deal using the hashtag #JustBurnIt - a play on Nike's slogan "Just Do It" - which trended on Twitter alongside #BoycottNike. Since it launched in 1982, the Nike Air Force 1 has crossed the boundary of court to street and, along the way, gone from trend to staple to a global streetwear standard. ![]() ![]() In announcing the deal, Nike said he was "one of the most inspirational athletes of this generation".īut opponents took to social media, promising to destroy Nike products.
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